TOIN Corporation, in collaboration with affiliate company Simul International Inc, is offering a Japanese to English transcreation lecture and workshop.

For details on how to apply, please see the page below.
https://www.simulacademy.com/professional/tokyo

*Workshop fee
People who read this page can enter the coupon code below when registering to receive a 10% discount on the workshop fee.
[Coupon code: TOIN2201]

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Summary
These days, there is increasing demand for "transcreation," a method of marketing translation that is used to appeal to readers of the target language. Crafting transcreated copy that resonates with people and sells well requires different skills than traditional translation, which focuses solely on textual information.

In this workshop, under the guidance of a lecturer with intimate first-hand experience, participants will learn the basics of

transcreating from Japanese to English (including the definition of transcreation, the scope of what is required, and a breakdown of the process) and learn about various transcreation techniques using practical materials. Get instructor feedback while acquiring skills that will help you in your work.

Instructor : Brendan Wimsett
Japanese to English Translator/Transcreator.
From the UK. Former freelance translator of Japanese to English for more than 10 years, localizing a variety of movies and entertainment-related works for English-speaking countries, such as the popular manga series “Fist of the North Star” and other manga titles. After several years as a manga editor, Brendan joined TOIN in 2019 and currently localizes a broad array of Japanese visual media content into English.
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