Spreading a marketing catchphrase, which is widely prevalent within Japan, in foreign markets to achieve similar recognition
Interior goods retailer
- Issue
The client wanted its catchphrase, which is well known within Japan via TV commercials and other marketing avenues, to achieve the same widespread prevalence in foreign markets.
- Solution & result
We performed transcreation to create a short catchphrase that contained the message and idea the company wished to convey.
- Related information
- Solution & result
