The mobile phone featured multiple functions but there was a need to have users understand the increased number of functions and come up with an idea for them to use it conveniently.

TOIN proposed to create a dedicated project team and create a "motivational manual" to promote usage. By creating a "user manual" from the usage examples gathered in-house after having team members actually use it, it was acknowledged by the sales department as an effective sales tool.

• Telecommunication
• Writing
• Manual