The client wanted to tailor slogans for its product marketing campaigns in its target markets: landscaping, hospitality, forestry, and households.

We applied transcreation to marketing catchphrases that had been used in foreign markets and proposed several variations that would resonate with customers in Japan, which were then accepted. Afterward, we were also requested to translate videos for the client.

• Machinery
• ENG>JPN
• Transcreation
• Other