The client wanted the staff of its overseas offices to better understand the company’s brand and charter of conduct.

We used transcreation to communicate the company’s charter of conduct, which is shared among staff within Japan, to staff of overseas offices in a way that was easy to understand. This enabled the staff members to better understand and share the brand and their impressions of it.

• Other
• JPN>ENG
• Asian Languages
• Transcreation
• Other