Advantages of Utilizing Video Translation in Global Business
With advancements in technology such as smartphones and high-speed communication, videos are becoming increasingly accessible to everyone. As a result, in recent years, there has been an increase in companies utilizing videos for business purposes. However, many business marketing managers are concerned about how to effectively utilize videos in their businesses. Particularly in the case of international business, additional questions often arise, such as those related to translation.
In this article, we will explain the advantages of effectively utilizing video translation in the context of an increasingly globalized business environment.
Advantages of Utilizing Videos in Global Business
As business globalization has advanced, translation has become indispensable. Given the increasing trend in video viewership, the opportunities for translating videos are also on the rise.
There are numerous advantages to utilizing videos in business. Among these, the following three points stand out as key features of videos.
1. They convey information accurately
2. They can convey a huge volume of information
3. They can appeal to the emotions of target customers
When it comes to translating videos, it is crucial to accurately convey as much information as possible while also appealing to viewers' emotions.
Video translation differs from text translation because it involves much more information. To gain the trust of target customers, it is essential that all video content appears natural and can be watched with confidence. If only the text information is translated in the video translation, viewers may feel a sense of incongruity and it may be difficult to gain their trust. Therefore, it is preferable to translate the entire video content.
Is free automated translation adequate for video translation?
As the opportunities for translating videos increase, the methods of translation are also evolving. In recent years, various automated translation tools have become accessible, thereby lowering the overall barriers to translation. There are also free video translation tools available, and their use is on the rise. However, free video translation services only support textual data, and their translation accuracy is often inadequate. Therefore, while they may be suitable for personal use, they are not appropriate for use in business settings where it is crucial to convey information precisely.
In business, mistranslations can be economically fatal and may result in the loss of business opportunities. Moreover, translations that fail to convey the intended message effectively lose their value, rendering the effort of translating pointless. If you value your corporate image and are considering the impact of your message, it is more effective in business to use a translation service that has expertise in video translation rather than relying on free automatic translation tools.
Translation can significantly influence the persuasive power of video
A key aspect of persuasive communication involves highlighting the appeal of your product or service. However, simply translating this appeal into another language does not guarantee the same level of effectiveness as in the original language. The reason is that, no matter how perfect the translation may be, different markets naturally demand different approaches. Therefore, a message that does not resonate with your target customers will have limited persuasive effect. By localizing video content to align with target customers’ needs and refining the message for better clarity, we can achieve impactful results for the first time.
In videos, to ensure that the intended message is conveyed more effectively, it may be necessary to not only provide dubbing or subtitles, but also to make adjustments to the content. This can include adding captions, background music, and taking religious and cultural practices into consideration, as well as preferences.
If you use a skilled video translation service, you can request video translations that consider the most effective ways to convey your message. If you aim to enhance your brand image or promote sales, we recommend seeking assistance from a professional translation company that specializes in video translation services.
TOIN’s Video Translation
At TOIN, we provide optimal video translation and creation services tailored to meet our clients' goals and preferences. We offer a comprehensive and flexible range of video translation services covering all aspects of video editing, including script translation, subtitle and caption insertion, voice-overs by professional narrators, and final file creation.
We offer a range of services tailored to your budget, including cost-effective machine voice dubbing as an alternative to voiceover by a narrator, as well as video translation, post-dubbing video editing, and more. Additionally, we provide comprehensive support for global multilingual video production, extending beyond translation to include video planning, shooting, and editing. Please feel free to consult with us regarding any of these services.
We provide comprehensive video creation and editing services tailored to our customers' needs, including minor adjustments such as replacing captions and materials or footage to suit the purpose and target audience. We also specialize in localizing video and audio content, as well as problem sets used in training and educational e-learning, creating background music, and highly specialized CG content.
For more information on our video services, including video translation and multilingual video translation, please feel free to contact us.
Summary
Leveraging over half a century of expertise in translation, TOIN delivers translations that effectively convey product features, corporate and brand image, and the benefits of your goods and services. Through services such as subtitle translation, dubbing, video editing, and video production, we help convey the stories of products and brands, fostering empathy and engaging audiences. Our goal is to support the success of your global business.
By optimizing content for the local market and providing video translations that are easily understood by target customers, we create localized videos that increase viewership and drive the success of global business ventures.
If you are considering superior video translation for your video marketing needs, please do not hesitate to consult with TOIN.
▶About the Author
TOIN Corporation Marketing Department
Hiromi Ishikawa
Joined TOIN Corporation in 1990 and was engaged in the production of manuals. Her wide range of duties include everything from transcribing Japanese manuscripts to directing the production of multilingual manuals.
From 2002, her main focus has been on localization project management, and she has been responsible for facilitating many of the company's major projects. Since 2009, she has been working in the Marketing Department, where she has been involved in marketing as well as advertising and public relations activities. She has been a member of the Board of Directors of the Japan Translation Federation and the Asia-Pacific Machine Translation Association since 2018.
