In recent years, businesses have been steadily expanding globally. If you are considering entering overseas markets, how you convey your message becomes a crucial factor. Videos that effectively communicate messages across language and cultural barriers are often used by businesses.

However, when incorporating videos, you may encounter a variety of concerns, such as not knowing how to effectively translate video content, or translating a video but not seeing the desired impact. In this article, we will explain how to effectively convey your message through video translation in the context of global expansion.

How can You Succeed when Expanding Overseas?

The following points are essential to succeeding in business overseas:

1. Overcome language barriers
2. Overcome cultural barriers
3. Understand the local market
4. Effectively appeal to the target customer segment with the most appropriate approach
5. Earn trust and build a loyal following

Overcoming these hurdles is essential to achieving success in global expansion. At first glance, each challenge may seem difficult, but with effective video translation, all five hurdles can be significantly lowered.

To create compelling videos and effectively convey your message, it may be beneficial to design them with multilingual adaptation in mind from the outset.

Leveraging the Benefits of Video for Global Expansion

One of the key advantages of video content compared to text alone is its ability to convey a large volume of information. Videos can present concepts more clearly, especially those that are difficult to explain with words alone. As a result, even complex or hard-to-understand information can be communicated accurately and effectively through video.

In addition to introducing products and services, videos can also be utilized for training and instructional purposes. Moreover, video content greatly enhances understanding compared to text or illustrations alone.

Furthermore, incorporating localization—optimizing content for the target region—when translating videos allows for adaptations that are more closely aligned with the local culture and customs. Video translations that include localization not only enhance viewer understanding, but are also expected to foster greater motivation among trainees and increase engagement from customers.

The Effectiveness of an Appeal can Vary Depending on the Video Translation

One of the most important aspects of video translation is ensuring that the translation is tailored to the target audience. No matter how accurate a translation may be, if it is not appropriately adapted for the intended viewers, it may fail to resonate with them and could even hinder proper understanding. Therefore, translation accuracy plays a vital role in effective communication.

Even when dealing with the same language, translations may need to be adjusted if the region or target market differs. If you are not seeing the desired results despite having completed a translation, it may be good to re-evaluate your translation approach.

And, if you are considering multilingual support for your videos, it may be effective to create separate content specifically for international markets, rather than simply adapting the version made for Japan. This approach makes it easier to supplement any missing or unclear parts that may arise from direct translation of Japanese expressions, resulting in a clearer and more comprehensible final product.

Check these Points when Requesting Video Translation

To effectively leverage video translation and achieve business success, it is essential to choose a translation service with extensive experience in video content. Unlike general translation, video translation involves not only subtitles and dubbing, but also localization of content, such as background music and color schemes, tailored to the target audience to enhance its appeal. However, it is important to note that standard translation services may not be fully equipped to handle the complexities of such localization.

When requesting a translation, it is advisable to confirm whether the provider has expertise in marketing, whether they can support multilingual video content, and whether they offer translation services in your desired target language. Effective communication is another crucial factor to consider. Be sure to conduct a thorough initial consultation and choose a service that is responsive to your specific needs.

Toin’s Video Translations

At Toin, we take pride in offering a high-quality video translation service characterized by thorough consultations to ensure the creation and translation of videos that are perfectly tailored to our clients' needs.

Toin's "Full Video One-stop ServiceTM" offers end-to-end video translation solutions, including script translation, subtitle and on-screen text insertion, dubbing, and video editing for final file production. Our services also encompass localization, providing full support for all aspects of video translation.

We offer comprehensive video production services, including support for multilingual content, audiovisual translation such as post-dubbing video editing, as well as planning, filming, and editing of videos.

In terms of localization, we optimize content for local markets by adapting elements such as video and audio materials for e-learning used in training and education, as well as making partial revisions to practice books. To reduce viewer drop-off rates, we can also customize subtitles and presentation materials to suit the intended purpose, target region, and audience. Furthermore, we offer services such as replacing visuals with locally appropriate footage, adjusting background music, and producing highly specialized computer graphics.

If you are considering video translation, production, or editing services to support your business expansion on a global stage, please feel free to contact Toin. We would be happy to assist you.

Summary

Toin leverages over half a century of expertise in translation to help businesses thrive on a global scale. Our services are designed to effectively convey the unique features and image of your products and services, engaging customers and cultivating brand loyalty. From translating training videos that enhance employee unity, to providing subtitles and dubbing that communicate your brand story to customers, we offer comprehensive video-related solutions, including editing and production, to support your business success around the world.

Effectively utilizing our experience and expertise in marketing translation, we provide culturally optimized localization tailored to the target audience. This includes content refined for the local market and video translations that are easy for target customers to understand, enabling effective global appeal and increased video viewership.

If you are considering video marketing with impactful and persuasive video translation, we invite you to consult with TOIN.

Click here for more information about TOIN's video (image) translation/production and "Full Video One-stop Service":

▶About the Author

TOIN Corporation　Marketing Department
Hiromi Ishikawa

Joined TOIN Corporation in 1990 and was engaged in the production of manuals. Her wide range of duties include everything from transcribing Japanese manuscripts to directing the production of multilingual manuals.
From 2002, her main focus has been on localization project management, and she has been responsible for facilitating many of the company's major projects. Since 2009, she has been working in the Marketing Department, where she has been involved in marketing as well as advertising and public relations activities. She has been a member of the Board of Directors of the Japan Translation Federation and the Asia-Pacific Machine Translation Association since 2018.